A.D.I.D.A.S. is a song by the Nu Metal band Korn for their second studio album, Life Is Peachy. It was released as the album’s second single in March 4, 1997. The title is an acronym for the statement (All Day I Dream About Sex) and indirectly refers to the popular sportswear brand Adidas. The backronym from the brand name dates to the 1970s. (All Day I Dream About Sex) was a recurring joke in the sports shop where Jonathan Davis worked in the early days of Korn.
When Korn began, Davis wore an army green tracksuit. He soon drew a Korn logo on one with a pen and presented it in live performances that included the bagpipes. He said wearing Adidas:
“was about breaking the mould, man … it was about going against everything that metal was supposed to be”.
From 1993 to 1997, the band established its style by wearing mainly Adidas T-shirts and tracksuits, which became a “trend” and unified their fan community. The clothing brand was also willing to provide them with free merchandise. Davis was described as having an “addiction and a mad obsession to sex”, and “constantly fantasizing” about women, and claimed to be a “porn movie specialist”. A.D.I.D.A.S. contains the sexually charged lyrics: “I don’t know your fucking name / So what? Let’s fuck!”. The song was a “wink” to the old backronym “All Day I Dream About Sex” and to the brand.
At the time, some said Korn was “indecent, vulgar, obscene, and intends to be insulting”. Fans wearing the band’s characteristic style of clothing with the Korn logo printed T-shirts were considered “not different than a person wearing a middle finger on their T-shirt”.
While the terminology Nu Metal appeared shortly after 1998, Korn and Adidas had pushed the boundaries of the metal code; Davis later stated, “our attitude has always been punk rock”.
Tracklist:
- A.D.I.D.A.S.
- Faged
- Porno Creep
- Blind
A.D.I.D.A.S. is the only official video from Life Is Peachy. It was filmed in Los Angeles with director Joseph Kahn and released in March 1997. The plot revolves around a car accident that causes the death of all Korn members at the hands of a pimp and his prostitutes. The police officers, firefighters, and paramedics secure the crash site. The corpses are placed in black body bags, where they appear to come alive and move violently. After that, they are transported to a grotesque morgue where a pathologist examines their corpses. When the band members are undressed, it’s revealed that Davis is wearing stripper clothes. This is the only video where singer Jonathan Davis can be seen wearing one of his customized sequined Adidas tracksuits. The radio mix of A.D.I.D.A.S. is used for the video.
Korn
Jonathan Davis: lead vocals, bagpipes
Head: guitars
Munky: guitars
Fieldy: bass guitar
David Silveria: drums
